Study > Welcome
- Apply for the MA in Digital Culture and Communication
- Apply for the MA in Cultural Data Management and Communication
Welcome to our MA Programmes in Digital Culture and Cultural Data
We are looking forward to welcoming you to the University of Sheffield’s Digital Humanities Institute and Faculty of Arts in September 2021. On this page you will find information about our MA courses, careers, and life at the University.
Meet your tutors
Digital culture is everywhere, and it is driven by cultural data. Our MA programmes are designed to train the next generation of leaders and innovators for careers in the world’s growing digital media, arts, cultural heritage and information technology sectors.
Our programmes will include presentations from experienced leaders such as Mervyn Levin, who currently provides advisory services on innovation to governments, industry and the research community across the UK, Europe and Asia. Advances in digitisation and data science across multiple sectors, including the creative industries, permeate his career. He has held international management positions at Reuters and was the UK Government’s first Head of Digital Content Policy.
You will also have access to the University’s Careers Service and its postgraduate careers support.
Here are some of the sectors that need experts in digital culture and cultural data:
- Journalism and media
- Online gaming, entertainment, and serious games
- Search, social media and e-commerce
- Museums, galleries, libraries and archives
- Arts and cultural heritage sites and organisations
- Music, performing and visual arts
- Education technology and software
- Product design, web design and digital content creation
- Technology research and innovation
- Doctoral research (PhD)
Modules and seminar topics
Here is a summary of the topics which will be included in each module. Some of these are core modules, and other modules are optional depending on the course you are taking. We also have other optional modules from within the Faculty of Arts & Humanities for you to choose from. Please refer to the MA Digital Culture or MA Cultural Data prospectus to find out which modules are relevant to you.
Introduction to Digital Culture
This module examines the theory and history of how culture is shaped by digital technologies and practices. Read more
- What is digital culture?
- Theories of digital culture: key debates and texts in digital culture and media theory
- Histories of digital culture: key information and communication technologies
- Communication and consumption of cultural heritage, and information design
- Electronic arts: digital literature (hypertext and interactive fiction), music, visual art, games, digital publishing
- Extended reality: 3D, virtual worlds and augmented reality
- AI in the creative industries
- Digital aesthetics and ludification
- Digital engagement and literacy: mobile media, hybrid media experiences, transmedia and events
- Ethical, moral and philosophical issues that arise from the role and impact of technology in cultural and social life
- How digital technologies and culture shape each other
Introduction to Cultural Data
This module examines cultural data, including methods for creating, analysing and communicating data. Read more
- What is cultural data?
- Extracting meaning from texts
- Modelling culture: data models and databases
- Data analysis: making data visualisations
- Using digital media assets
- 3D, virtual worlds and augmented reality
- Using digital media and virtual worlds
- AI and culture
- Created by users: social media and crowdsourcing
- Analysing social media
Managing Digital Projects
This module examines project management in the context of developing data products and digital performances. Read more
- What is project management?
- Conception methodologies
- User design, requirements and specifications
- Designing for your users
- Planning and resourcing
- Development methodologies and tools I (cultural data products)
- Development methodologies and tools II (digital performances)
- Planning your project
- Data management, preservation and sustainability
Designing Cultural Data Products
This module examines how cultural data products are designed. Read more
- What are cultural data products?
- Interface design: history and best practice
- Initial product ideas
- User-led design methodologies
- Understanding websites, systems, apps and tools
- Designing your product
- User testing methodologies
- Licensing, IP, data ethics and re-using data
- Dissemination planning
Language Analysis, AI and Culturomics
This module examines the nature and analysis of cultural data in the form of language. Read more
- Asking the right questions: From culture to text analytics
- Thinking quantitatively about culture
- Scoping and critiquing project ideas
- Cultural data preparation: Compiling and cleaning texts
- Corpus linguistics: Annotation and analysis
- Automatically retrieving meaning from texts: Collocations and keywords
- Teaching computers to understand culture with Natural Language Processing
- Teaching computers to understand culture with Machine Learning
Dissertation: Digital Culture and Data e-Portfolio
This module uses a ‘dissertation by portfolio’ approach. You will compile a portfolio which explores all aspects of the design and use of a digital product, service, performance, installation or artefact. The portfolio can include written pieces, drawings, designs, plans, example data etc. Read more
Learning and teaching resources
You will have access to state-of-the-art study spaces, scholarship and online resources via the University Library, as well as major research databases and datasets published by ProQuest, Gale Cengage and others (for example, every edition of the magazine Vogue from 1891).
The DHI will provide you with access to tools and data for digitisation, digital editing, data mining and data visualisation (you can use your own data as well), and if you want to be creative you will have access to digital media production suites and equipment.
Studying at Sheffield
- Explore the University of Sheffield
- Video tours of the University by our student vloggers
- Explore the city of Sheffield
- Attend online events to learn more about your course
- For international students there are also events in your own country or region
Former students of the University
“I have fallen head over heels for everything Sheffield embodies” (Wong Jhing Mern)
“The friendly people and the beautiful scenery make this city a wonderful place” (Kuang-Chih (Gigi) Tsou)
“I found the kind of profession that I can also call my hobby” (Milda Petraityte)
Get in touch
For further information please contact Dr Seth Mehl.